Could social media be a boon for the summer tourism season in the Adirondacks?

The Regional Office of Sustainable Tourism President James McKenna is banking on it, and promoting Schroon Lake is one of their priorities,  according to the Press Republican: 

"We've launched new sites. Schroon Lake has one up and running. A new Lake Champlain site is in the process. That will be running before the summer starts. Lake Placid and Wilmington (websites) are being updated."

McKenna's group, formerly the Lake Placid-Essex County Visitors Bureau, has started using blogs, hired a blogger and has tapped into Twitter and Facebook to interest folks thinking about a vacation in the Adirondacks. 

What Schroon Lake attractions would you like to promote? Tell us about it.