Boosting Schroon’s Tourism Profile

This is Sharon’s second term on the board. New this year are three directors: Christopher Ericson, the founder, owner, and Brew Master of The Lake Placid Pub & Brewery, the Lake Placid Craft Brewing Company and former ROOST board chair; Melinda Little, an entrepreneur by background and now the Saranac Lake board representative; and Sarah Wilson of Sarah Wilson Communications, who works with digital agencies, authors and executives to create successful integrated marketing, public relations and social media campaigns.

They join sitting directors Michael Beglin, owner of Beglins Lake Placid Jewelers and Gifts and ROOST board chair; Ed Finnerty, of Champlain National Bank; Deborah Fitts of the Lake Placid Sinfonietta; Mary Anne Hawley, owner of Parajax Inc.; Whiteface Region representative Bob Hockert, Adirondack Sauna, Little Peak Chalet; Cristina Lussi, vice president and co-owner of the Crowne Plaza Resort; Jill Cardinale, owner of The Pines Inn; Justin Smith, the COO of Prestige Hospitality; and Charlie Cowan of Janney Montgomery Scott and Lake Champlain Region representative Beth Hill, executive director of Fort Ticonderoga.