And part of that brewing will be taking place in a new building, which will be built to the left of the current brewery, with the ground breaking before the winder snow arrives.
“We've been approved by the APA (Adirondack Park Agency) and all we have to do is submit our plans to the Town of Schroon, once we get them. I don't think there should be any problem with that. The town works with us well. Maybe down the road, we'll put a bigger brewery somewhere in the area of Schroon Lake”.
}So stage three could possibly be a bigger facility. Where would that be, potentially?
"I want it to stay in Schroon Lake… then we'll have a lot of jobs. You know, promote business within Schroon Lake. This building would still be here. This would be our specialty building, selling beers, brewing beers still in here, brewing specialty beers and having fun. This would be our fun building. This would be where Devon can play around with experimenting and having a good time with it. The other building (Phase 3) would be for production of our core beers that are going out, hopefully, all through America one day"
But back to Phase 2 -- besides housing more tanks, the new brewery building will also have a canning row.
“We want to start canning our beer so that supermarkets can get it and everyone else can get it”.
I asked Paul why he is going with cans over bottles.
“Canning is better for the beer. Sun cannot penetrate a can. When sun penetrates a bottle, it hurts the beer. It affects the beer. Cans do not allow that, as well as the amount of dissolved oxygen in beer is reduced by canning, by the way it's canned. In other words, you fill the can with CO2, the beer comes up, the top comes down and pushes the rest out so there's limited amount of oxygen in there. Oxygen and air destroys beer”.
And of course, not to mention, that it's hiker and boater friendly.
“Absolutely. Imagine going down to the dock with a glass, you drop it in there and your buddy jumps into the water and cuts his foot. That's why we have stainless steel growlers, too. Those stainless steel growlers are great for hiking and being down on the lake”.
Paul’s business plan calls for Paradox to produce three core beers.
“What we're going to have is our Red, our IPA and then we have what we are now calling our Off Trail Series. Our Off Trail Series is a one-off. In the brewing industry, one-off means one batch only. So, as an Off Trail, it's always going to be one-off. The recent one we had was the Golden Ale. The next one we're having an ESB made with oatmeal, an Extra Special Bitter, an English style type of beer with oatmeal.
“The next Off Trail is up to the creativity of Devon Hamilton (The new brew master). Devon likes to play and likes to brew, so I'm allowing Devon to use his expertise and make something different all the time and this is going to help us. Then we're also going to have a seasonal. We have our seasonal right now which is our Oktoberfest Lager, Paradox Lager. We're coming out with our porter very shortly, by November and by December we're having our Winter Lager. Both of those are already made. They're just sitting there finishing up. By the time January comes around, we'll probably bring out our dark based stout and maybe our Paradox Triple or something similar to that and whatever the one-off thing that he decides to brew.