Boosting Schroon’s Tourism Profile
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Schroon Laker Sharon Piper has been named to the Board of Directors to represent our town on The Lake Placid Regional Office of Sustainable Tourism, A.K.A (ROOST).
Sharon, proprietor of the Schroon Lake Bed and Breakfast, along with her husband Mark, said she was excited to be once again part of the organization which is dedicated to helping grow tourism in our area.
“There’s a misconception that ROOST is just there for lLke Placid. That couldn’t be further from reality,” Sharon told Schroon Laker.
“They are committed to helping individual towns grow and prosper. They just added Hamilton County to its area of promotion, so it’s not just Lake Placid.”
The board of directors, responsible for governing the organization, is comprised of at least one director from each of the four tourism regions in Essex County and one from the Saranac Lake region.
Sharon said ROOST executive director James McKenna had been invaluable in providing guidance and leadership to the Schroon Chamber of Commerce, as well as directing funding to Schroon, to help with the town’s efforts to promote itself as a tourism destination.(To get a an idea of what ROOST does, be sure to click on our recent story here).
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