New Tourism Campaign of Hope For the Adirondacks Post Covid-19

ROOST, aka the Regional Office of Sustainable Tourism which the Town of Schroon belongs to, is committed to working to support local communities during these uncertain times. They have launched a new campaign for the ‘Dacks., “Strong Is In Our Nature,” and is meant to reassure all of us that there are many bright days ahead right here. But until then, there’s a subtle message to stay right where you are, NOW.

“Whether you live close by or on the other side of the world, we know the Adirondacks hold a special place in your heart. But unfortunately, now is not the time to visit. Now is a time to PAUSE, reconnect with loved ones, and find safe, healthy adventures close to home.

With that said, right now everyone deserves something to look forward to and find hope in. The Adirondacks, from the mountains to the lakes, the restaurants to the unique shops, will always endure. So rest assured, we will be here, ready to reconnect and welcome you back when the time is right. You can depend on that”.

 #WeWillBeHereADK